Chinese solar major Longi has announced the shipping of over 1 GW of solar modules to the Middle East distribution solar market by the second quarter of 2023. The number is a significant milestone for Longi as well as underscoring the high demand and interest in solar solutions for the middle east region. Solar majors have made a beeline for the region since 2021, as countries in the region have announced significant solar plans, and execution on the ground has picked up. Going ahead, with green hydrogen plans added on, solar demand is expected to be on a rising trend in the region,
Longi entered the Middle East market in 2019, building a strong presence on countries such as the UAE, Lebanon, Jordan, Yemen, and others.
LONGi’s success story has been built around its cutting-edge Hi-MO 6 module product, featuring the innovative HPBC technology. Baggio Teng, General Manager of Middle East of MEA DG, expressed his pride in the company’s achievements, stating, “LONGi has earned its position as a trusted brand in the Middle East distributed PV market through unwavering dedication to quality and innovation. Our success is a testament to the unwavering support of our local distribution partners and the widespread recognition of our products in the market. LONGi’s customer-centric approach remains at the core of our mission, and we are committed to delivering high-quality, efficient photovoltaic solutions that enrich the lives of end-users.”
Other major Chinese firms too have focused hard on the Middle East market, attracted by the size as well as the margins in the same. Chinese module makers and EPC firms have also combined to take on large projects in the region.
While some projects faced delays post pandemic as prices went up, the recent softening in prices has put many projects on the fast track, besides plans for exploring options ranging from floating solar, to BIPV to solar+storage farms. The region is expected to add over 8 GW of solar capacity annually till 2030.